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Allison is trained and certified with the world’s top coaching organizations: the Co-Active Training Institute (CTI) and the International Coaching Federation (ICF).


Allison Ching abides by the mantra ‘Dream, Do, Deliver’ and hopes to inspire this conviction in the people she meets to impact their lives and help them to achieve their goals. ​​

Allison started her career as a news and business editor. After several years, she decided to pursue an MBA with INSEAD Business School to broaden her capabilities and opportunities. ​

Allison Ching Life Coach

Polished in programme management, relationship management, and communications, Allison has launched and scaled different types of programmes for multinational companies. Her goal-oriented approach and execution skills ensured that major programmes achieved planned objectives and outcomes within tight timelines, winning her individual and team awards.​​


Passionate about developing people, she is a life coach and helps her clients progress towards their desired goals while maintaining overall balance. A motivational speaker and a writer at heart, Allison is a published author of the book 'You Don't Suck' which explores what it takes to reach one's goals and to live a purposeful life. ​

Allison Ching currently works and lives in Singapore. Whenever she can, she speaks and writes to evoke joy, poignance, laughter, inspiration, and maybe a little controversy. She is happiest when she is lost in her imagination, wandering among nature, eating spicy local delights, and when she finally masters the piano one day.


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INSEAD Allison Ching logo


NUS Logo for Allison Ching


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